K9 – School

Case overview

K9-School is a blog to provide dog owners with the knowledge and tools they need to create a well-behaved, well-adjusted, and happy dog. A wealth of information on all aspects of dog breeds as well as dog training ranging from basic obedience training to more advanced training techniques.

The Brief

Increase brand awareness and improve website traffic.

Our Approach

When developing the visual style, we were guided by the tastes and preferences of the target audience.

In addition, at the request of the customer, we redesigned the menu and improved navigation, added new sections on topics popular with our readers. Connected subscription forms, feedback and CRM.

The blog will continue to develop in the future, and the daily audiences will increase due to the release of new interesting materials, editorial activity, and fresh design.

The Results


Decrease in bounce rate


Increase in average session duration


Increase in page views